Important Internal Web Page Design Elements

Continuing Total Web Company’s series on the important design features of each page on your website, we’ll move on to internal web page design. Internal pages are meant to explain in detail your services, FAQ, resources, pricing and more. Not to be confused with landing pages, which are meant to drive traffic, solve a problem your audience is facing and convert that traffic into a lead or sale. Internal web pages are part of your overall website design and allow your visitors to get to know your brand a little more. The professional web designer team at Total Web Company has highlighted the 9 features your internal web page design must include.

9 Must Have Internal Web Page Design Features

Headlines. Be sure the topic of each page is clear by using a compelling headline at the top of your internal pages. In a few simple words, your headlines must let your audience know what the page is about and grab their attention to read on. Support your main headline with sub-headings to keep the flow of the page and drive your point home.

Logo & Branding. Your logo should be a static component on each page of your website, including homepage, about and all internal pages. Your internal pages must reflect your brand’s overall tone and style in the imagery, copy and color scheme.

Imagery. Every page of your site should include attention-grabbing photos that match the website’s style and fit in with your page topic. Internal pages should include pictures of your products, employees and customers interacting with your goods and services.

Consistent Navigation. Header navigation should be a standard component throughout your website. It should never move from the top of the page and should always include the same pages. Generally, header navigation will include homepage, about, contact and the most important internal pages.

Relevant, SEO Driven Copy. In order for the search engines to find your internal pages, deem them authoritative & rank them highly you must have relevant, SEO-driven copy on each of your pages. Each page should be geared towards its own specific keyword and include up to 400 words of relevant copy to support your keyword.

Call to Action. You want your audience to be able to take action no matter what page they’re on. Whether your goal is sales, leads, calls or email subscribers, each page of your website must have call to action buttons and phrases.

Contact Information. We’ve already written on the importance of a contact page, but you want to make sure client’s always have the ability to get in touch with someone no matter where they are on your website. Internal web page design features should include contact information including a form, phone number and/or email address.

Internal Linking. Similar to the navigation, you want to make sure you’re internally linking all pages of your website to one another. This will give your pages some SEO power, as well as drive traffic to other pages of your website.

Footer. Another consistent design element, each page of your website should have a footer. It helps your website visitors by adding information about your company (hours, location & contact information) as well as navigation to more pages on your website.

Experienced Website Design Help

The web designers at Total Web Company are here to offer our professional advice for all of your website needs. Besides custom website design, we also offer digital marketing, local SEO, PPC campaigns and much more!