Importance of a Website for a Small, Local Business

There are so many reasons why businesses of all sizes must invest in a website. Websites are no longer expensive luxuries for large corporations. They are now a must-have brand necessity that your clients, quite frankly, are expecting. Without one, you can lose credibility and certainly revenue. Total Web Company, a Philadelphia website design company, gives you to reasons you must invest in a professional website for your small business. With so many affordable web design companies available there is no reason to put this important marketing tool off any longer!

10 Smart Reasons for a Small Business to Invest in a Website

Your customers expect it

At this point consumers expect every business to have at least a basic website. Whether you sell goods or provide a service a potential customer will go straight to your website for more information before making the sale.

Your competitors all have websites

If your competitor has a website and active social media pages, then you must have them as well. Don’t lose customers to your competitors by simply not investing in a website for your small business.

Showcase your products & services

Even if you don’t want to run an Ecommerce website, you can still use your small business website to showcase your produce and services.

Small investment for big advantages

A quality, professional website doesn’t cost as much as you think. In return, you gain credibility, trust from clients and the ability to sell your brand & products 24/7.

Sell your products 24/7

An eCommerce website is an online storefront that brings in sales even when your business is closed.

Learn More: 9 Elements eCommerce Product Page Must Have for Higher Conversions

Spend less money on advertising

You can utilize your website for cost-efficient advertising through Google Adwords, Facebook & Instagram.

Legitimize your business

Investing in a business shows your clients you are a legitimate, trustworthy business with a professional image.

Get more customers

Legitimate, trustworthy business that are easy to find on the internet will get more customers.

Keep your loyal customers up-to-date

Easily update your hours, inform customers about sudden closures and send messages to your clients directly through your website.

Appear on search engines, organically

Even if you do not invest any extra money towards SEO & digital marketing, your website will come up organically for your brand in the search results & maps in your local area.

Ready to get started? Learn 6 website design requirements Total Web Company needs to start building a website for your small business.