With email marketing, you are literally putting yourself in your customers’ or potential customers’ inboxes! Are you offering a special deal on one of your biggest selling items? Do you want to tell your customers any company news such as a new employee or new office location? With email marketing, you can create email campaigns to do just that and more! Go check out your inbox right now and we’ll bet that there are a few emails from companies that you’ve signed up for in the past. It’s a cost-effective method for retaining your existing customers and keeping yourself in the mind of potential ones.
With the ability to specifically target your audience based on geographic location, buying habits, or other variables, you can specifically provide your audience with relevant information. Not to mention the fact that a majority of email users access their inboxes via their smartphone. This tells us that crafting a mobile-friendly email blast would effectively capture all ends of spectrum.
Pairs Well With… Local SEO
In the digital age, the strength of the relationship between client and company is of paramount importance. Without an open dialogue with your customers or audience, there is no way for a mutual growth. With Total Web Company’s email marketing services, we will design a template for your specific needs, goals, budget, and target audience to ensure its success. We monitor each campaign’s performance and make adjustments accordingly. When we sit down to discuss your digital marketing strategy, emails are a great way to remain relevant.
It’s far cheaper to keep an existing customer than acquire a new one.