As a rule of thumb, your digital presence should reflect your physical presence. With this in mind, a local SEO campaign’s main focus is enhancing your brand’s awareness and throughout your community. It’s important to note that local SEO is different than traditional SEO. While the on-site practices are generally the same, the research phase is where the two services really differentiate themselves. When conducting a local campaign, we take a look at your close competitors. Often times they are on the same block as you! This highly competitive landscape is the true test of a strong SEO campaign.
When you decide to begin an SEO campaign for your Philadelphia or Bucks County business, we don’t look to just drive traffic to your website because we know that is not the only indication of success. A broader view of your presence allows us to monitor your social media impact, manage your reputation across directory websites, and engage with your existing clients via email marketing. This wide view enables us to leave no stone unturned and make sure that your impact is being felt in your local community.
Pairs Well With… Custom Web Design
As more and more customers turn to Google before making purchasing decisions, providing them useful content that guides them down the marketing funnel is one of the first steps. By focusing on local issues, local services, and local communities, your audience gets exactly what they’re looking for: a local business! Traditionally we start with a full website audit to make sure everything is optimized for a local SEO campaign. Without this step, it would be like constructing a building on quicksand and collapse!
As a company founded in the Delaware Valley with a team literally born and raised throughout Bucks County and Philadelphia, it is a source of pride when we help our clients see better results. We will work with you to determine the best course of action throughout the entire campaign. No two businesses are the same, and we won’t treat your strategy as if they are.