What is Search Engine Optimization?
For most businesses, a website just is not enough to compete. SEO is a digital marketing concept specifically geared towards achieving higher search engine rankings. For businesses in Philadelphia, the suburbs, and anywhere across the nation, SEO has become a vital part of the digital marketing strategy. It is a long-term commitment for obtaining organic traffic for websites, as opposed to pay-per-click advertising.
Fresh content, a well-designed website, a willingness to provide value for customers, and a few other things are all that’s needed for an SEO campaign. We start campaigns with a thorough analysis of your goals, budget, competitors, target markets, historical data, social media presence, and other aspects to form a strategy. It’s important to remember that SEO is a long-term strategy. But it’s worth the investment!
Pairs Well With… Custom Web Design
One Company, Two Divisions
As the digital marketing industry continues to shake up on a seemingly daily basis, one of SEO’s main benefits is keeping up with those changes to ensure a brand’s visibility! Total Web SEO is the division of Total Web Company that maintains, promotes, monitors, and reports on client websites. Offering affordable pricing packages for all clients, we tailor those packages to meet the many needs of each individual client. Your digital presence should reflect the uniqueness of your company.
Still not sure what SEO is and how it’ll help?
Once again, we’ve got you covered! Our expert team of digital marketers started a multi-part blog series to answer even the most fundamental questions and provide insight on some critical changes to the industry. Have you ever heard the phrase, “Content is King,” or “Out with Out-Bound, In with In-Bound?” Well, we will go into detail about what they mean and how they influence your campaigns.
SEO is a noun, verb, and adjective. –Todd Malicoat
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